I believe I have the responsibility over my own destiny.
I believe in seeking opportunities over being a mindless droid.
I believe in a culture that values entrepreneurial spirit, innovation and knowledge-application over power, politics and hidden agenda.
Yes, I finally am declaring to CrimsonLogic (parent of my current company RadianTrust) my ownership of Ennovative Pte Ltd, which operates SMSPerks service, a customer-loyalty and marketing system. So why declare? Why even attempt different things altogether?
First of all, I enjoy transparency, security and technology. I like new challenges and ownership is in my blood. Ownership is a matter of attitude, not paper deeds. Ennovative is not my first attempt. In fact, I’d lost money & pride before I even started making any with Gladiators Zone (the first few cyber-cafe in Singapore) with a paid-up capital of 200K together with a good friend. We were about 21 years old then, stubborn & inexperience. It was an expensive yet useful lesson.
If it is not now, when should I start again? The opportunities are there now, I have to seize them!
I am excited for SMSPerks as Sean & myself are working closely together with Central’s (中環茶餐廳) preparation of promotions. The responses are excellent so far, with 184 new members within a month of launch and healthy loyalty-points activities too! We are in the midst of preparing SMSPerks for Breadstory (Malaysia), a popular pastry franchise, makers of excellent goodies.. yum yum!
As for conflict of interest, I currently do not see any since RadianTrust at present, focuses on different sectors and areas, particularly optical document & web security. Holding a employee-owner dual identity (no, I am not batman) allows me to exercise my technical & business skill-sets, allows me to see things from two perspectives in both worlds, RT & Ennovative despite the very different nature of businesses.
In fact, I believe in a span of less than a year with RT, I am responsible for key product evolution in terms of security-feature generation and verification. Of course, it is achieved together with my team under the supervision of my capable product manager.
I look forward to more Phidelity appliances sales along with my patent pending invention (together with our resident Guru C.C.K): Secure Virtual Printer driver, a simple and yet important piece of enabler that brings optical document security to the masses.
SVP eliminates complex software development and lowers Total Cost of Ownership compared to other optical security solutions.
Optical security features are now within the reach of most productivity software (eg. MS Office, Adobe PDF reader etc), simply with a click of the print button! All you need are SVP, Laser Printer and Phidelity Server!
Your documents are worth it! Contact us for more info. sales@radiantrust.com
Even as I write this entry, I am very glad not just for myself, but for Glynis & Jia Hua, two of my close friends. For they too have found their own passion, writing their own destiny as entrepreneurs. Our adventures are just beginning…
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